Nissan to make eco-car, revive Datsun brand
Jakarta Post reported
Japan’s second-largest automaker Nissan Motor Co. Ltd. confirmed on Tuesday that it would produce affordable and eco-friendly cars in Indonesia with its newly pledged investment, and introduce its heritage Datsun brand into the market.
President and chief executive officer Carlos Ghosn said on Tuesday that it aimed to take part in the government-proposed “low-cost green cars” program and tap further into the Indonesian market, which would become its priority in the next few years, in addition to India and Russia, where the brand would also be introduced in 2014.
“As a company deeply committed to sustainable mobility worldwide, Nissan welcomes this plan which is being drafted by the Indonesian government. I reiterate our firm intention to participate in this plan and to contribute to it,” he told reporters during a press conference on the new investment and the global announcement of the return of the Datsun brand in Jakarta.
Ghosn said that through Datsun, Nissan would be committed to provide affordable cars while bringing “a new level of quality and contemporary technology” into the dynamic market of Indonesia.
At present, Nissan, widely known as a pioneer producer of zero-emission vehicles, globally produces cars under two brands: Nissan and Infiniti.
Under the new investment commitment, revealed on Monday by Industry Minister M.S. Hidayat, Nissan plans to pour US$400 million into Indonesia this year, raising its production capacity at its plant in Cikampek, West Java, gradually by 150,000 units to 250,000 units in 2014, with the first 80,000-unit-capacity upgrade to be realized next year.
This will be a continuation of its investment made earlier, through which it doubled the production capacity of its Cikampek plant from 50,000 cars per year at the end of last year with an anticipated investment of $20 million.
Ghosn said that Nissan would focus on and prioritize the domestic market, where demand is expected to further increase in the future.